Crazy, traditional, loud... many things have been said about it but one thing is certain – Jägermeister is here to help you Oktoberfest the right way.
Hailing from Bavaria, the Oktoberfest has been celebrated for centuries. While the world’s largest beer festival holds many opportunities for the wildest experiences one could ever go through – there are some things you need to know before you dive in. Order a shot of Jägermeister with your German beer, drink up and get ready for some OKTOBERFACTS. S*** is about to get crazy, the deer and beer way.
INTRODUCING DEER AND BEER
Beer. Drink of the gods. Well, if you believe in gods, you probably also believe in the tooth fairy. That’s pretty lame. To spice it all up a bit, you definitely need a cooler example.
Like a mythical figure with plenty of power. Someone who doesn’t need to toot his own horn because he already has plenty of those sprouting on his head. We’re obviously talking about: the mighty stag. Order his undiluted power with a tasty Jägermeister, slam it down beside your beer – and, lo and behold: The divine power of beer & deer is ready to work its magic. Or, if you prefer to tone down the megalomania a bit: Down the hatch and crank up the party!
TURN OLD INTO GOLD
Oktoberfest is old. Really old. It is older than Instagram, heart-eyes emoji and even 1980s action heroes. So, a looong time, really.
No huge surprise then that it’s gotten a little stuffy. Not to put too fine a point on it, but Oktoberfest is as old school as they come. People wear traditional garb from Roman times (well, not quite) and drink beer brewed according to a 1516 recipe (absolutely). But we’ve got a few tips on how to mix it up and turn Oktoberfest into the latest hot *beep*. Just get your friends together and order shots of Jägermeister, drink, dance, have fun – and make Oktoberfest hotter than, erm, Oktoberfest. So, enjoy, na sdarowje, kampai, period.
WHAT (NOT) TO WEAR
Traditional garb. Or: dressing like your own great-grandfather and his grandmother.
Picture women squeezing their busts and bodies into dresses a few sizes too small while guys parade around in leather children’s pants. Embarrassing? Absolutely! But the great thing is: No matter what you’re wearing, it’s bound to be more stylish than the rest of the fest. So, ever felt like going out in pink baggy pants with glitter applique and driftwood flip-flops? Or shaking up the dancefloor in ropey chinos, bilious green shirt and DIY tinfoil sneakers? Off you go, then! This is your chance to let it all out. Just grab anything that would make you look like a right idiot any other time of the year. At Oktoberfest, such discerning choices will make you look like a cross between prime fashion blogger and Paris couturier. Whatever you wear, you will stand out from the crowd of dull gingham-leather uniforms: Get up on a bench, raise your arms and bathe in the crowd’s glances admiring your conventionally unconventional look. So, wear what you like and not what tradition suggests. Speaking of suggestions, we actually have one of those: Get a “beer & deer”! Simply order a shot of Jägermeister, slam it down beside your massive mug – and celebrate the very best thing around for miles: yourself and your friends.
THE BEER (AND DEER) TENT
What happens in the beer tent, stays in the beer tent. Imagine thousands of people screaming and swaying in an inferno of beer and brass band mayhem.
Marquees is where people congregate to listen to the cultured sounds of premium brass virtuosos, indulge in a spot of sophisticated conversation with the businessman from Tokyo to their left (pick from Edo-period Japanese literature or yen-euro exchange rate fluctuations), feed their spirit with choice macrobiotic vegan catering, enjoy the monastic calm that embraces body, mind and spirit and then wash it all down with the occasional dainty sip of tepid green tea. If you take this paragraph, rip it up into 666 coarse shreds, have these pasted back together by a raving arch demon and then read it backwards, you might get a little closer to the truth. Oktoberfest marquees are party locations forged in hellfire. This is where thousands of people shout, sway, holler and wave their arms around in a sheer inferno of beer and brass sounds. The only way to make sense of this assault of the senses? Is a tidy row of Jägermeister shots. Align six of these along a table or counter – up to 666 in severe cases or if you’ve made friends with the entire venue – pour a row and leave it to the mighty stag to drive out those demons of sheer chaos. While both come with pointy horns, the stag definitely has the larger set. So: Go out and party – but make sure to do so in an orderly fashion.
SCHUNKELN WITH DEER AND BEER
Basically, that’s what Germans do when they’re too drunk to dance. Picture a row of them, linking arms and collectively swaying to the music in slomo.
In short: seated dancing at 2 beats per minute. Rock to the left (holding on to your neighbour), rock to the right, rock to the leeeeeft and – can you guess? – yip, you got it: rock all the way back to the riiiight. Slow and steady wins the race, just how those Bavarians like it. Don’t be surprised if you spot people on benches nodding off during this soothing ritual. The swaying beer might play its part, sloshing back and forth in the glasses to the same hypnotic beat. If you don’t want to get mesmerised by this soporific communal event, just get up and scale those benches! Grab a tasty Jägermeister shot, pour it down the hatch and – off you go! Get those legs moving and power up with a second shot, if you like. The result is a bit like schunkeln – just at 200 bpm.
DEER AND BEER FOR LIFE
So you sit in the beer tent, living it up with deer and beer and you feel like the party is never going to end. Well, make sure that it doesn’t!
The only thing sadder than not partying at all – is partying just to realize you’re never going to party like that ever again. However, we believe that it is all about your attitude. On your last day of Oktoberfest step back into reality, don’t forget to cherish the spirit of deer and beer. Break the rules, stand out and keep the party (and the Jägermeister shots) going until the next Oktoberfest. Bis dann!
Your Guide on how to Oktoberfest
Crazy, traditional, loud... have a look and learn how to Oktoberfest the right way.